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Associate Trade Marketing Manager

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Date: 03-Apr-2021

Location: Shanghai, 31, CN

Company: Kerry

Requisition ID 21206
Position Type FT Fixed Term
Recruiter #LI-JW1
Posting Type LI

How often can you find a multi-billion-dollar company that offers you flexibility to change in your career as your interests change? You just did. Kerry's unique culture and commitment to change in the food, beverage, and pharma industries offers support and opportunities as your interests and need to explore grow. If fast-paced, entrepreneurial, and global opportunities appeal to you, then introduce yourself!

About Kerry

Kerry offers the industry's largest portfolio of Taste & Nutrition System and Functional Ingredients & Additives, serving the Global Food, Beverage and Pharmaceutical industries. We work with the world's top Retailers and Manufacturing companies to produce some of the best private-label products and tailored Food & Beverage solutions on the market. We also work with the leading Food Service chains helping deliver appetising, relevant and innovative custom solutions, using our expertise in new product development, production and commercialization.


Our Values: Courage | Enterprising Spirit | Inclusiveness | Open-mindedness | Ownership

About the role

If you are an amazing brand/trade marketing talent who wants to make great things happen at an amazing company then keep reading.

  • This is a critical role primarily focusing on brand marketing to foster Kerry's Brand business in China.
  • Exposure to business strategy, brand promotion etc.
  • A passion for motivating world class, high-performing teams.Manage marketing programmes in China

Key responsibilities

  • Brand image building & activation execution according to channel /customer needs with right ROI.
  • Identify the new opportunities in FS channel by new products, new application or new subchannel etc.
  • Lead, coordinate and executive of brand marketing plan.
  • Take lead of solution-based value-added Key account service project, including but not limited to insight, recipe development, customer communication plan to help customer drive consumption.
  • Recipe development by working closely with chef & sales team.
  • Optimize trade spending budget according to agreed marketing plan, business goal and activity plan.
  • Coordinate sales team and importers for promotion execution and brand activation event.
  • Contributes to the development of product/portfolio strategy including product position, new product development.
  • Define and own brand experience across all touch point of customers’ decision journey, create online and offline approach.

Qualifications and skills

  • University graduate.
  • A minimum of 3 years of experience in consumer and trade promotion in Food industry.
  • Experience event of planning and execution.
  • Agency management.
  • Familiar with digital platform and tools management.
  • Strong strategic thinking, creativity and execution skills.
  • Work independently and new idea generator.
  • Learning agility, desire and passion to drive your own path.
  • Good inter-personal and communication skills, able to work with people across different functions and levels.
  • Good command of written and spoken English as well as Mandarin.
  • Flexible of travel when required by business if necessary.
  • Positive thinking, cheerful outgoing personality.

Kerry is an equal opportunity employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age disability, protected veteran status or other characteristics protected by law. Kerry will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditional upon the successful completion of a background investigation and drug screen. EEO is the Law poster can be found here. Additional information can also be here.