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Global Strategic Marketing Director - ProActive Health

Global Strategic Marketing Director ProActive Health. Remote USA or Europe.

This Global Marketing Director position is instrumental in articulating our value proposition (Inspiring Food, Nourishing Life) in ProActive Health both within Kerry and externally to our customers across the Food & Beverage, Supplements and Health & Wellness industries. 

The opportunity to participate and shape the growth of a fast-growing dynamic business in Kerry. To be a leader within a business which one of Kerry global four growth platforms of focus. Exposure to the global market and the opportunity to experience working with a passionate team.

What would you do?

  • Lead the development of marketing strategies for the Proactive health business. Preparing strategic marketing plans with clear tactics and KPIs, which drive accelerated growth
  • Lead the positioning strategy for our ProActive health business and oversee external and internal communications
  • Lead the creation & management of the annual marketing plan, budget & calendar of internal/external promotions and campaigns
  • Champion the identification and the use of insights to inform the strategy, business engagement, creative end to end execution and operational delivery of all initiatives. 
  • Key business partner to the ProActive Health Technology VP – member of the leadership team
  • Partner with product management and R&D on the development and commercialization of new ProActive Health technology innovations - including the development of brand positioning, sales collateral, and communication materials.
  • Support the identification of new business growth opportunities, through M&A and strategic partnerships. Lead marketing integration to ensure we realize the full value of new growth opportunities.
  • Responsible for ensuring accurate market sizing, informing our business performance and potential for growth.
  • Generate innovative campaigns and initiatives to promote our portfolio across all aspects of the customer journey, including both off and online.
  • Partnering with our Kerry regional marketing leaders in our four operating regions North America, LATAM, Europe & APMEA. Ensuring that our value propositions and sales materials is transferred to the regions to enable local execution
  • Lead and develop the team of talented ProActive Health marketers whom are globally located in USA, Canada, Ireland & Spain
  • Partner with product management to ensure robust business and competitor intelligence
  • Work closely with our business development and leadership team to monitor progress, success and advise on future opportunities.
  • Strong commercial acumen, detail orientated, proficient understanding of our commercial goals, pipeline and our long-term business plan
  • Have a solid understanding of digital and how we can best leverage to communicate our science backed branded actives to our targeted customer base

What will you need to be successful?

  • Bachelor’s Degree in Marketing, Business or equivalent.
  • 10+ years of experience in B2B Marketing, with experience in Pharma, Life Sciences, Health & Wellness ingredients.
  • Health & Wellness / Supplements / Functional Food & Beverage market experience is a significant advantage.
  • Curious and passionate for health and wellness and a knowledge of ingredient B2B brands
  • Ability to collaborate with multifunctional teams and engage audience with an aligned brand vision and strategy.
  • Analytical skills with ability to turn market data insights into strategic actions.
  • Proven ability to engage and build effective teams into a common goal.
  • Stakeholder management abilities, communication & people skills, proven ability to build relationships within a global senior level.
  • Strong ability to work and navigate via multiple internal stakeholders (regionally and globally) in the Kerry matrix structure
  • Availability to travel 20% of time

What’s in it for you?

The opportunity to participate and shape the growth of a fast-growing dynamic business in Kerry. To be a leader within a business which one of Kerry global four growth platforms of focus. Exposure to the global market and the opportunity to experience working with a passionate team.

Kerry’s applied Health & Nutrition division consist of a unique portfolio of specialized enzymes, fermentation technologies, proteins, probiotics, immune health ingredients and more.

Our specialty health & nutrition ingredients are used in a wide range of applications including Food, Beverages, Medicines, Nutritional and Dietary Supplements, and animal nutrition applications. Our AH&N ingredients are renowned for their superior functionality, quality, and value.

About Kerry

Kerry is the world's leading taste and nutrition company for the food, beverage and pharmaceutical industries. Every day we partner with customers to create healthier, tastier and more sustainable products that are consumed by billions of people across the world. Our vision is to be our customers' most valued partner, creating a world of sustainable nutrition. A career with Kerry offers you an opportunity to shape the future of food while providing you opportunities to explore and grow in a truly global environment.

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