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insights Manager E&R

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Date: 12-Oct-2021

Location: Naas, KE, IE

Company: Kerry

About Kerry

A career with Kerry Taste & Nutrition offers you an opportunity to shape how people across the globe view food and beverage while providing you opportunities to explore and grow as your interests do. With our commitment to a sustainable future, a career with Kerry is something you can feel good about.

About the role

We have a new and exciting MARKETING opportunity attached to our Naas offices in Ireland. This Insights Manager role is a critical role in the E&R Marketing team given the importance of Insight and Thought leadership in our business model to support and drive our EUM and customer growth strategies.   The Insights Manager will be responsible for managing the insights specialist, driving and delivering the Insights agenda for the business providing intelligence and insights on consumer/shopper/category/channel and competitors to create commercial value.  In addition this role will act as our primary contact with the Global Consumer Insights Director and Global Data COE supporting the progress of our Insight and data led outside in agenda ensuring full collaboration globally and management of new tools and agency relationships.

This is a brilliant role for someone who may be specialist in this area looking to advance their career with an ambitious, fast paced and sometimes challenging organisation. In return for your efforts, you will be rewarded a career filled with opportunity and an attractive compensation and reward package.

Key responsibilities

  • Work collaboratively with the broader marketing team to build the insight agenda for the business to guide strategic decision making and growth strategies.
  • Lead the insight team to deliver the insight plan specifically advising on best practice research techniques, commissioning and full management of all primary research initiatives (digital and traditional) from briefing, agency management, budget management, fieldwork, debrief and white paper creation.
  • Generate differentiated and proprietary insight through interpretation and application of consumer/shopper intelligence and data.
  • Understand the competitive set through leading regular deep-dive competitive research and analysis, with a view to influencing and shaping overall business strategy.
  • Ownership of existing and new Kerry Proprietary Insight tools such as Kerry ConsumerFirst, Kerry Trendspotting and Kerry Compass to ensure all tools are fully leveraged and maintained, including leading the training of the marketing function to ensure full and broad literacy in the use of the tools in a consistent way across the business.
  • Utilise online platforms and corporate listening service to extract insights from both customers and consumers within target end use markets.
  • Ensure continuous injection of actionable insight into the business using data as a primary means to influence commercial decisions using a variety of means such as whitepapers, infographics, insight workshops, reports etc.
  • Actively drive and develop close working relationships with the insights teams globally to learn, share and collaborate on key Insights platforms to drive efficiencies and drive commercial value.
  • Supporting senior executive forums, global executive teams, investor relations in coordinating all sources of insight from each business into executive presentation packs.
  • Budget management and management of key performance metrics against the different research projects

Qualifications and skills

  • Bachelor’s Degree required.  MBA preferred
  • 7-10 years experience in research and insights role.
  • Demonstrated ability in insight generation specifically delivering customer and consumer insights to drive strategic growth initiatives
  • Excellent analytical and communication (verbal and written) skills
  • Strong knowledge and proven experience in operational research
  • Experience in B2B or food ingredient industry
  • Proven project management skills
  • Effective interpersonal skills with a proven ability to work with cross-functional teams
  • Leadership and management (of employees, projects and agencies)
  • Creative, innovative and dynamic with leadership qualities necessary to drive growth and develop talent
  • Demonstrated ability to think strategically and act tactically
  • Proven resource optimization, team management and development skills