Sr. Marketing Manager - Cognitive Health

About Kerry

Kerry is the world's leading taste and nutrition company for the food, beverage and pharmaceutical industries. Every day we partner with customers to create healthier, tastier and more sustainable products that are consumed by billions of people across the world. Our vision is to be our customers' most valued partner, creating a world of sustainable nutrition. A career with Kerry offers you an opportunity to shape the future of food while providing you opportunities to explore and grow in a truly global environment.

About the role

The Sr. Marketing Manager, Cognitive Health is a core member of the Cognitive Health “pod team” (alongside product management and RD&A) responsible for the strategic vision of the Proactive Health portfolio strategy across cognitive health need states such as stress, mood, sleep and more. The role’s primary purpose is to synthesize global consumer and supplement category market trends in cognitive health to develop a global approach to capture the most value for Kerry with our science-backed, clinically studied ingredients across supplements, food and beverage and pet categories.

In addition, the Sr. Manager is then accountable for partnering with regional marketing and sales leads to translate the health platform strategy into go-to-market plans including external marketing campaigns, sales enablement content, account based marketing programs, tradeshows and product launches.

We support the relocation to Ireland for this role.

Key responsibilities

•  Lead the cognitive health platform “deep dives” including consumer and category market trends, opportunity sizing, competitive analysis and internal capability assessment in order to provide strategic recommendations to the business for the cognitive health portfolio

•  Identify new growth opportunities and portfolio gaps within the cognitive health portfolio and partner with product management to recommend a build vs. buy approach

•  Own, maintain and evolve Kerry’s global positioning in cognitive health and all “hero” technologies underneath the cognitive health platform

•  Create “plug and play” global cognitive health content toolkits for mobilization in region

•  Lead new product launches for the cognitive health platform including creation of value proposition, content creation and integrated marketing campaigns

•  Partner with RD&A on internal new product innovation projects, collaborating on the design and strategic objectives of new clinical studies

•  Partner with regional marketing leads on thought leadership opportunities such as speaking events and sponsorships

•  Manage the cognitive health portfolio brand guidelines and trademarks

•  Collaborate on M&A strategic with market assessment, business rationale and integration planning as relevant for cognitive health

Qualifications and skills

•  Relevant and progressive experience in a marketing role. Master’s degree in relevant field of study preferred.

•  B2B marketing experience preferred in a global organization.

•  Experience in the supplements or nutraceutical industry preferred.

•  Strategic planning experience required.

•  Experience working in a matrix organization strongly preferred.

•  Strong communication skills (verbal and written).

•  Dynamic presentation skills. The ability to communicate strategy in simple language required.

•  Ability to manage multiple concurrent project streams, with a track record of getting things done at a high level of quality.

•  Strong entrepreneurial mindset. Ability to effectively navigate in ambiguity.

•  Excellent team and leadership skills, with a proven ability to work cross-functionally at all levels of the organization, engaging with internal teammates towards company goals.

•  Travel could comprise up to 15% of this role