Marketing Director

About Kerry

Kerry is the world's leading taste and nutrition company for the food, beverage and pharmaceutical industries. Every day we partner with customers to create healthier, tastier and more sustainable products that are consumed by billions of people across the world. Our vision is to be our customers' most valued partner, creating a world of sustainable nutrition. A career with Kerry offers you an opportunity to shape the future of food while providing you opportunities to explore and grow in a truly global environment.

About the role

Kerry cherche à nommer un Directeur Marketing performant pour notre activité BioK+ aux États-Unis. Le Directeur Marketing sera responsable de la construction et de la direction d’une équipe entrepreneuriale comprenant à la fois des responsables de marque, du service client et des spécialistes du marketing digital. Ce poste dirigera nos efforts marketing aux États-Unis et au Canada pour notre principale marque de probiotiques CPG. Le candidat idéal devra conduire des initiatives stratégiques pour augmenter la notoriété de la marque, élargir la part de marché et améliorer l’engagement des clients en ligne avec les objectifs de l'entreprise.

Key responsibilities

 

• Responsible for achieving and leading financial goals across NA
• Develop and execute comprehensive marketing strategies to achieve brand objectives across the US and Canada markets.
• Lead, mentor, and manage the US and Canada marketing teams to ensure alignment and execution of marketing plans.
• Collaborate cross-functionally with sales, product development, and operations to drive integrated marketing campaigns and initiatives.
• Analyze market trends and consumer insights to optimize marketing strategies and identify growth opportunities.
• Manage the marketing budget effectively, allocating resources based on ROI and strategic priorities.
• Oversee the development of marketing materials, promotional activities, and advertising campaigns.

• Monitor and report on the performance of marketing campaigns, providing insights and recommendations for continuous improvement.
• Stay abreast of industry developments, competitor activities, and regulatory changes affecting the probiotics market.
• Up to 20% travel for business meetings and customer visits.

Qualifications and skills

• Bachelor’s Degree from an accredited institution required with preference in Business, Communications or related discipline. 
• 10+ years progressively responsible in marketing roles within CPG industry, ideally with a supplement, OTC or nutrition / wellness company but not a must
• Marketing experience in both US and Canada markets
• Proven track record of successfully developing and implementing marketing strategies that drive brand growth and achieve business objectives.
• Strong leadership and people management skills, with experience in managing and developing high performing teams.
• Experience managing marketing budgets and optimizing resource allocation to maximize ROI
• Analytical mindset with the ability to interpret data and market research to make informed decisions
• Excellent communication (verbal and written)
• Must be fluent in English; French a plus
• Effective interpersonal skills with a proven ability to work with cross-functional teams
• Leadership and management (of employees, projects and agencies)
• Comfortable in a fast-paced, growing company and able to adapt to change quickly
• Demonstrated ability to manage multiple projects with tight deadlines in a fast-paced environment
• Strong problem-solving skills, understanding and dissecting complex business cases is required
• Ability to successfully work in an entrepreneurial business environment
• High level of initiative with the ability to self-motivate and effectively prioritize

 

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.