(Home based) Trade Activation Marketing Manager - Foodservice Europe

About Kerry

Kerry is the world's leading taste and nutrition company for the food, beverage and pharmaceutical industries. Every day we partner with customers to create healthier, tastier and more sustainable products that are consumed by billions of people across the world. Our vision is to be our customers' most valued partner, creating a world of sustainable nutrition. A career with Kerry offers you an opportunity to shape the future of food while providing you opportunities to explore and grow in a truly global environment.

About the role

As we continue to rapidly grow our Foodservice business in Europe a unique role has been created to support the acceleration of the growth of our Da Vinci Gourmet brand across Mainland Europe and play a central role in doubling the size of the brand in the next 3 years.

This role will require a high level of collaboration across all levels of the business, an obsession to exceed our customer expectations and passion for new business development in a fast-paced dynamic market.

What will you be doing?

• Partnering with the DVG Brand team and Mainland Europe Commercial leads to deliver on the brand growth ambitions and expand into 24 new markets in the next 3 years.
• Work in partnership with the DVG Mainland Europe team to shape our strategy for market expansion and lead the development of best-in-class distributor/importer on-boarding and activation management.
• At pace, build a sound understanding of market trends and consumer needs to tailor our brand and concept proposition to meet the needs of our customers and their markets.
• Build effective relationships with our customer’s marketing departments and working in partnership with our customer’s marketing teams build and execute end user targeting activations to support a ‘push pull’ model across mainland Europe.
• Working with the DVG brand team to develop, tailor and execute our DVG marketing programmes to support mainland Europe customer activation – including existing distribution partners and new importer partners.
• Working in partnership with the Brand team identify and develop brand building marketing opportunities per region, in line with our market expansion plans.
• Management of all marketing collateral and the development of digital and print content for customer and industry events – in line with brand guidelines.
• Project management of trade shows and events including customer engagements where marketing input is required.
• Coordinate the preparation of customer meetings at our Global Technology & Innovation Centre and at customer headquarters.
• Gathering beverage concept & market insights – to continually build our expertise as we expand into new markets.
• Evaluate trade activation marketing programmes – to continually improve our effectiveness and return on marketing investment.

What do you need to be successful?

• Bachelors or master’s degree in Marketing, Business Development or related field.
• A proven track record at delivering above market growth in a multi-market Trade Activation Marketing role.
• Previous Trade Activation Marketing experience – with extensive experience at delivering best in class customer engagements essential.
• Creative and activation agency management experience essential.
• Strong commercial acumen essential.
• Multiple European languages of benefit.
• Experience at managing Importer and Distribution partners an advantage.
• Experience in B2B or food ingredient industry an advantage
• Excellent communications skills and a talent for sharing information with relevant stakeholders
• Ability to quickly grasp and become proficient in new concepts, ideas, technologies, markets, tools and ways of working.
• An enthusiastic attitude towards effectively interacting with many different functions and serving as an active participant on a multi-national, multi-functional team.
• Ability to manage multiple projects from inception to completion, including the management of multiple stakeholders (internal and external)
• Good capability in applying quantitative and qualitative analysis methodologies, interpreting and presenting findings in a clear, concise manner.
• A passion for actively engaging across the business, building partnerships based on trust and integrity.

Travel across Europe will be required with this role. Home Office based.