Strategic Marketing Coordinator
About Kerry
About the role
As a Strategic Marketing Coordinator for beverages market you will be an integral member of Latam´s EUM team working as a trusted partner in setting the strategy and guaranteeing its execution to deliver business growth.
Key responsibilities
• Responsible for providing external context for relevant sub-End Use Markets as input to the strategic planning process, including market sizing and growth rates, market dynamics, success cases, consumer trends & competitor analysis.
• Provide consumer insights, synthesized with customer and competitor information, to EUM lead to support the strategy setting process.
• Bring inputs to strategy setting working sessions in partnership with the EUM lead, challenging assumptions and priorities based on market insights and understanding.
• Actively collaborates with the local teams (Marketing, Sales, RD&A, BD and others as appropriately) in activating the strategies for relevant sub–End Use Markets.
• Actively connects with the Global teams in formal and informal forums, leveraging from the Groups´ experience in the relevant sub–End Use Markets while bringing visibility of the region´s expertise and critical actions.
• Key activities include Unique Value Proposition (UVP) and Go-To-Market (GTM) construction for relevant technologies, Business Case construction for M&A, innovation and investments, primary contact with local and Global teams for external and internal communications efforts as part of local and/or global campaigns, competitor and customer mapping, leading the process of innovation and consumer insights construction for relevant sub–End Use Markets and driving best-in-class collections.
• Supporting activities include tradeshows and customer events, guiding as a Strategy expert.
• Travel primarily within Latin America may be required.
Qualifications and skills
• Strong passion for the Beverage Industry & Technology.
• Fluent in Portugues and English, desirable also in Spanish.
• Minimum 4-6 years of related experience in Food & Beverage B2B Marketing, Business Development, RD&A and/or Sales.
• Bachelor’s Degree in Marketing, Business or Engineering, Master´s degree in related fields a plus.
• Excellent presentation, storytelling and communication skills.
• Strong analytical skills of consumer, market, and sales data.
• Strong project time management skills: ability to manage multiple details and deadlines in a matrix organization with excellent quality.
• Strong consulting and facilitation skills (diplomatic, conciliative, empathetic, and collaborative).