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Coordenador de Marketing

About Kerry

A career with Kerry Taste & Nutrition offers you an opportunity to shape how people across the globe view food and beverage while providing you opportunities to explore and grow as your interests do. With our commitment to a sustainable future, a career with Kerry is something you can feel good about.

About the role

The marketing coordinator will directly develop, manage and guarantee execution of marketing strategies and trade marketing actions with a broad remit from marketing mix execution and SEUM strategic development, including market/consumer/end user research, brand positioning, media planning, marketing plans and its execution.

This role provides direction and business guidance to regional Kerry sales teams through the coordination and preparation of important customer engagements, trade exhibitions, marketing materials, and trade advertising.

Key responsibilities

  • Network and collaborate across multiple Kerry functions to create and execute a marketing strategy for Kerry’s Beverage and Meat EUM.
  • In conjunction with Commercial teams and RD&A, design and execute a strong and relevant product portfolios and collections to improve hit rate and strengthen our pipeline
  • Work in close collaboration with the commercial and finance team to build strong trade marketing campaigns to drive growth with our existing customers and build solid partnerships with new customers
  • Develop strong unique value propositions and insight messaging; build and present solid and persuasive presentations to customers and other stakeholders
  • Development of long-term insight led Innovation platforms and pipelines. Management of market specific innovation / renovation for portfolio from concept to launch.
  • Develop comprehensive market intelligence, competitor, customer and consumer insight to drive business growth, in conjunction with RD&A, facilitating step change.
  • Drive knowledge and expertise of prioritized channels to drive opportunity across Brazil and the South Cone
  • Lead the planning process for developing and execution activities.
  • Prepare reports/presentations and make recommendations to management regarding strategic initiatives, market issues, challenges and opportunities.
  • Build and strengthen peer-to-peer stakeholder relationships. 

Qualifications and skills

  • Bachelors or Master’s degree in marketing, business, food science, or related field.
  • Sales skills
  • Experience in marketing preferably in the meat industry or CPG companies
  • Track record of leadership, mobilizing teams and driving ownership & execution
  • Effective influencing and interpersonal skills with a proven ability to work with cross-functional teams
  • Demonstrated ability to think strategically and act tactically
  • The ability to manage multiple, complex priorities within demanding timeframes
  • Strong conceptual / analytical / quantitative skill-set
  • Proven resource optimization
  • Comprehensive commercial and business acumen
  • Must be fluent in English, be a native speaker of Portuguese, and advanced Spanish
  • Excellent communication (verbal and written)
  • Business related travel required
  • 2-3 days physical work - Campinas

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