Digital Marketing Manager

About Kerry

Kerry is the world's leading taste and nutrition company for the food, beverage and pharmaceutical industries. Every day we partner with customers to create healthier, tastier and more sustainable products that are consumed by billions of people across the world. Our vision is to be our customers' most valued partner, creating a world of sustainable nutrition. A career with Kerry offers you an opportunity to shape the future of food while providing you opportunities to explore and grow in a truly global environment.

What will you do?

As the Digital Marketing Manager for Kerry NAMER, you will: 

• Act as the primary point of contact for the region for all marketing communications activities, interfacing back into the global in-house agency structure.
• Manage and maintain the regional external marketing calendar.
• Optimize global demand generation and awareness campaign strategy for execution in the region.
• Drive regional content creation efforts aligned to the global and regional campaign calendar and plan.
• Regionalize global campaign performance metrics and recommendations for continuous improvement.
• Execute region-specific product launches pushes through an omni-channel approach.
• Lead and execute the media plan and buying process tied to all global or regional campaigns.
• Lead and execute on a paid social plan tied to the region’s strategic priorities and target customers.
• Partner with the marketing operations teams to build, manage, and deploy regionally managed campaigns in Marketo, AEM, and Salesforce.
• Design 1:many, 1:few and 1:1 ABM marketing initiatives to meet pipeline targets (including nurture funnels), partnering with regional EUM/channel/country marketers on execution.
• Stay abreast of key trends within digital marketing, account-based marketing and content marketing, educating others within the organization in order to focus on continuous improvement and growth.

What will you need to be successful?

• Bachelors’ degree in Business, Marketing, Communications, Advertising, or related field.
• 5+ years’ experience in b2b or demand centered digital marketing roles. Experience in food and beverage marketing is preferred.
• Past experience in, lead nurturing, marketing automation, account-based marketing, and web analytics, specifically in Adobe and Salesforce environments a plus.
• In-depth knowledge of the digital media landscape & the marketing technologies that underpin it.
• Highly analytical and able to derive insights for action from data.
• Excellent communicator & demonstrates strong leadership capabilities.
• An ability to clearly and articulately communicate complex topics in simple, easy to understand ways. Must be a self-motivated individual with strong conceptual skills and creativity.
• Personality to thrive in a dynamic, fast-paced environment. Ability to maintain a positive attitude under pressure. Will be required to perform outside comfort zone and navigate through organizational and operational ambiguity as the digital organization at Kerry evolves.
• Proven ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork and results. Experience successfully bringing together people from different disciplines, internal and external to achieve desired outcomes.

Compensation Data

The typical hiring range for this role is $105,129 to $134,200 annually and is based on several factors including but not limited to education, work experience, certifications, location, etc. In addition to your pay, Kerry offers benefits such as a comprehensive benefits package, incentive and recognition programs, equity stock purchase and retirement contribution (all benefits and incentives are subject to eligibility requirements).